Our Editorial Principles
Writing about money and psychology means carrying a real responsibility. Here is how we try to honour that.
We follow the research, not the narrative.
Every article we publish begins with the academic literature, not with a conclusion we want to reach. We read the studies before we write the piece. When the evidence is ambiguous or contested, we say so. When researchers disagree, we represent both positions.
We do not treat behavioural economics as a source of convenient anecdotes. The field is rich, nuanced, and sometimes surprising. We try to reflect that complexity rather than flatten it into easy takeaways.
We name our sources and you can check them.
Every claim tied to a research finding comes with a citation. We name the authors, the publication, and the approximate date. We link to publicly accessible versions where they exist and describe the study methodology in enough detail that you can evaluate it yourself.
We think this matters. Vague references to "studies show" are a way of borrowing authority without accountability. We do not do that here.
We do not give financial advice. Ever.
This is not a disclaimer we include reluctantly. It is a genuine commitment that shapes how we write. You will not find us telling you what to do with your pension, how to structure a joint account, or how to approach a financial settlement in a separation.
We describe what the research shows about how people behave and how they feel during these transitions. What you do with that understanding is entirely your own decision. If you need personalised financial guidance, you should speak to a regulated financial advisor.
We carry no commercial relationships.
There are no sponsored articles here. No affiliate links. No product placement. No financial services firms have paid for coverage or influenced what we write. We have no commercial relationships with any financial institution, insurance company, pension provider, or investment platform.
This independence is fundamental to us. The moment we accept a commercial relationship, the integrity of our editorial judgement is compromised. We are not willing to make that trade.
We write about what the research actually shows, not what we wish it showed.
Sometimes the evidence is uncomfortable. Research on separation and financial behaviour shows patterns that are difficult to read. Studies on retirement identity loss describe experiences that many people would rather not confront. We write about these things honestly.
We are not trying to reassure you. We are trying to help you think more clearly. Those are different goals and they sometimes require different kinds of honesty.
We correct mistakes openly.
When we get something wrong, we correct it. We note the correction in the article itself, describe what we originally said, and explain what the accurate information is. We do not quietly edit errors out of published pieces.
This is a small thing but we think it matters. It is how you build trust over time, and trust is the only currency we have.
This site provides informational and educational content only. Nothing published here constitutes financial advice, investment guidance, or a recommendation of any financial product or service. For personalised financial guidance, please consult a qualified and regulated financial advisor.
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See the transitions we write about and the behavioural economics ideas that shape our approach.
What We Cover